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Blackout Tuesday, a counter-productive initiative?

Launched by the American music industry, this movement in support of anti-racism demonstrators following the death of George Floyd has had unexpected effects. Particularly on Instagram, where black screens have tended to drown out information about the Black Lives Matter movement.

Many Instagram users have noticed that their feed is full of black squares posted on their followers' accounts as a sign of support for the demonstrators against racism and police violence in the United States.

This phenomenon is part of the Blackout Tuesday movement, which itself stemmed "essentially from the #TheShowMustBePaused initiative" launched by a section of the American music industry in reaction to the death of George Floyd, as Variety points out.

The problem, according to this magazine specialising in entertainment news, is that by also using the hashtag #BlackLivesMatter (#BlackLivesMatter) to accompany their black screens, social network users ultimately "also prevented the circulation of important information about the demonstrations, fundraising and other issues crucial to the movement".

"The intention was good at the outset, but, to put it bluntly, this clearly harms the message," tweeted one activist quoted by Variety, while other users have issued calls to abandon the use of #BlackLivesMatter in this form on Instagram

Source: Courrier International